Lots of us that work at home have a website of some sort — for many its a “professional” site (related to what we do while working at home); still others maintain a “personal” site with photos, blogs, pictures of the family, etc.
Either way, chances are you like to have a sense of “hits” to your site – when folks are visiting, how they found your site in the first place, etc. My number one pick for stats: Google Analytics. http://www.google.com/analytics/
I should tell you that it took me something like three or four months to get a password to sign up — Google Analytics was (and still is) extremely popular, and the Google folks were scrambling to keep up with the demand (believe it or not, its FREE!) I’m not sure what the waiting period is now, but I can tell you it was well worth it.
Now that I’m “in”, every day I get a report of the activity on the website. I see, for example, what Google terms people have used to find my site. (Just as an example, this past week I noticed “lorraine warner ny.”) In this example I was able to backtrack through to see what IP/Network this search term originated from. Sometimes the data is available, and sometimes it isn’t. In general I like to see what networks or servers have accessed the site, as it gives me a sense of who might be on, and when, and from what part of the country the “hits” are coming from.
Other useful reports include how many visits per “network” (or location) and how long visitors stayed on the site – it helps to know if I’m capturing people’s attention! I’m still trying to analyze the wealth of data Google Analytics provides, but so far I’ve been pretty happy with the results.
Every day I keep track of the hits, as well as where they originated from, and who the possible visitors are (I can usually tell friends, family and acquaintances from the location and network used.) Referring source is also helpful (like any hits through the Jobs For Moms website, where I have two published articles.)
The only down side are the hits from “undesirables…” That is, folks you don’t want viewing your site. Just as an example, there are people that comb the web looking for sites that have email addresses listed prominently. They compile these email addresses (which are “good, workable” addresses) for spammers. I’ve seen my spam email increase ten-fold in the last month or so.
At least Google Analytics helps me to identify these possible “undesirables.” I need to look into whether I can block my site from those I don’t want viewing it. (If employers can block which sites employees view at work, can’t I do the same in reverse?)
I’ll have to tackle that one in all my free time. In the meantime, though, Google Analytics has been extremely helpful so far. I look forward to using it for a long time to come!
Today’s Baby O’Blog Quote: “Computers are useless. They can only give you answers.” Pablo Picasso.